Tesla Tries Another Trick to Sell Its Priciest Cars

However, many reservation holders may not be able to afford even the cheapest Model 3 variant currently in production. While there are hundreds of thousands of outstanding reservations, Tesla has been allowing nonreservation holders to order the Model 3 versions currently in production (essentially skipping the line) since July. Nevertheless, the lead time has shrunk to a maximum of four weeks for rear-wheel-drive models and eight weeks for dual-motor models.

A silver Tesla Model 3 parked on a road, with a green field in the background

A new sales tactic

Last week, Tesla rolled out its latest ploy to generate orders for the more expensive versions of the Model 3. The electric-vehicle maker stated that it would guarantee delivery by the end of 2018 for all orders placed by Oct. 15. That’s critically important, because the federal tax credit available for Tesla purchases will fall from $7,500 to $3,750 on Jan. 1, 2019, before declining again to $1,875 on July 1, 2019 and phasing out entirely at the end of next year.

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