During the past five years, Tesla has revolutionized the auto industry, by proving that electric vehicles could be cool — and commercially successful.
Last year, Tesla took a big step forward by entering the mass market with its Model 3 sedan. The initial ramp-up of production has been slower than planned. Still, CEO Elon Musk and his team at Tesla are confident that the company will be able to build 5,000 Model 3s per week by June — more than twice as many as it built in the entire fourth quarter.
However, Tesla hasn’t shown that it will be able to build an affordable electric car profitably. With numerous major automakers moving quickly into the electric-vehicle (EV) market — led by General Motors — Tesla may be running out of time to secure a leading position in the EV market.