BOULDER, Colo.–When President Obama said that he wanted to put 1 million plug-in hybrid vehicles on the road by 2015, it sounded good to many people worried about the effects of fossil fuels.
But when you consider that there are currently about 230 million vehicles on the road in the United States alone, you realize that Obama’s goal amounts to less than one half of 1 percent–hardly what’s going to move the U.S. into a post-gas future.
Still, to the people at Project Get Ready, an initiative of the Rocky Mountain Institute, anything that can jump-start a culture trajectory away from fossil fuels is a good thing. And that’s why Project Get Ready is starting to work with cities around the country to prepare them, their communities, utilities and merchants for a day when the electric car is not only a viable option but a significant piece of the transportation puzzle.
On Road Trip 2009, I stopped in Boulder to talk with Matt Mattila, one of the leaders of Project Get Ready. I wanted to hear whether he and his team really think that electric cars can become a dominant fixture on our roads and in our cities.